While most digital marketers spend the majority of their time crafting the correct content, verification procedures and spam filters may make users unable to even see your communications.
Many businesses aren't even aware of how many of their messages are filtered out as spam and never reach recipients' inboxes.
Thankfully, there are some simple strategies to boost your delivery rate and guarantee that more emails get in their intended mailbox. Let's look at a few typical explanations for why spam filters flag some emails.
1. Your Emails are Marked as Spam by Recipients.
Your emails being marked as spam by your recipients is the primary and most evident cause.
Even if your email's content is compelling and the receiver has authorised you to contact them, they can still choose to classify it as spam in order to clear out their clogged inbox.
Additionally, they might have forgotten why they joined your list in the first place or made an error.
Unfortunately, if enough of your messages are marked as spam by users, spam filters may start to mark your address as spam and begin automatically sending your mail to spam.
You may prevent readers from perceiving your email as spam by making sure your content is excellent and that you adhere to other best practises.
By doing this, the possibility of someone purposefully flagging your messages can be reduced.
2. Use of Your IP Address for Spam
Your emails may be flagged even if you never transmit spam yourself if your IP address has already been associated with spam sending.
Your email is transmitted through their servers if you use an email marketing solution to send your campaigns.
Therefore, if even one additional client transmits spam, it might also harm your deliverability.
3. Spam-triggering Words/ Punctuation
Just some words or punctuation styles have a spammy vibe to them. "Only for You" or "Business Opportunity", for instance.
These terms might not be sufficient to put you in the spam filter on their own. However, they will draw notice and may result in your emails being marked as spam when combined with some of the other problems on the list.
Exclamation marks and full capital letters (SHAGS) should be avoided when writing. Similarly, emojis are popular in emails, and while using them occasionally is entirely OK, using them excessively (😍🔥) will make your email appear spammy.
As many spammers utilise machine translation to translate their spam emails into English, employing bad grammar or misspelling terms can also set off spam filters.
4. Poor Email Layout
A few best practises should be followed while creating the email that you will send to your recipients: Both desktop and mobile devices should be able to read the email.
For easy recognition, the email should be consistent with your brand (This includes things like colors, fonts, images, and tone).
Have a good image to text ratio in your email and avoid making it all visuals. Your email's text should be concise, to the point, and easy enough for speed readers to understand.